The Online Bulletin Board is a great and effective qualitative research method to get high quality feedback and opinions from a hard-to-reach group.
Up to thirty people can participate in the Bulletin Board. In this research method the main focus is to generate high quality feedback from a relatively small group. The discussion takes place online, which means that people from across the country, or the world for that matter, can participate. The length of each Bulletin Board can range from 1 or 2 days and for as long as the client finds acceptable. On average the Bulletin Boards last for 3-5 days.
The results are delivered in a digital report. The report is divided by the themes or categories presented on the Bulletin Board. The main focus points in the discussion for each question are presented followed by a complete listing of comments and answers to the particular question.