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ESOMAR Individual Membership Information

Ad-hoc surveys

Maskina customizes surveys (ad-hoc) for the specialized needs of each client. Ad-hoc surveys can be done amongst the general population or amongst a certain group of interest. If both telephone numbers and email addresses are available for the sample, Maskina uses a mix of web and telephone survey to get maximum response rate.

Results are delivered in a digital report, but also a printed version for a nominal price. In the report the results are analysed by various demographic variables, such as gender, age and residence. Other background analyses are also available if desired. Maskina strives to summarize the main conclusions and interpret them for the client. If applicable, Maskina also summarizes a list of possible improvements. Maskina’s main emphasis is to deliver results which can be implemented in the clients operations and decision making.