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ESOMAR Individual Membership Information

Marketing Omnibus

A Marketing Omnibus is run on a yearly basis. In a Marketing Omnibus we contact marketing managers of companies and ask a series of questions from various clients.

Results are delivered in a digital report, but also a printed version for a nominal price. In the report the results are analysed by various demographic variables, such as size of company, location and industry. Other background analysis are also available if desired. Maskina strives to summarize the main conclusions and interpret them for the client. If applicable, Maskina also summarizes a list of possible improvements. Maskina’s main emphasis is to deliver results which can be implemented in the clients operations and decision making.