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ESOMAR Individual Membership Information

Omnibus

Maskina runs an Omnibus on a regular basis. Many different clients can participate in a single Omnibus. In an Omnibus, Maskina selects a random sample of people aged 18-75 years old from the national Population Register. Maskina uses a mix of web and telephone survey to get a maximum response rate. A typical number of answers in an Omnibus is 800.

Results are delivered in a digital report, but also a printed version for a nominal price. In the report the results are analysed by various demographic variables, such as gender, age and residence. Other background analysis are also available if desired. Maskina strives to summarize the main conclusions and interpret them for the client. If applicable, Maskina also summarizes a list of possible improvements. Maskina‘s main emphasis is to deliver results which can be implemented in the clients operations and decision making
 
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