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Brand image

Each company‘s brand image is of vital importance for the company and it‘s performance. Maskina offers a simple and reliable method to measure brand image, for example with the Brand Image Yardstick, Brand Image Emotion Measure, the Total Brand Image, which is a more complete measurement, or with a customized brand image survey which measures the specific aspects of the company‘s brand. These surveys can be made for public and private companies and a comparison of main competitors is also available.

We recommend that brand image is measured on a regular basis to be able to follow the constant changes within each market sector and analyse changes in relation to marketing campaigns. In all brand image research we measure the general attitude towards a brand or company and preferably also the awareness of it. In addition, we have available questions which address specific aspects of the image. Results are then analysed by demographic factors as well as other meaningful variables.

Results are delivered in a digital report, but also a printed version for a nominal price. In the report the results are analysed by various demographic variables, such as gender, age and residence. Other background analyses are also available if desired. Maskina strives to summarize the main conclusions and interpret them for the client. If applicable, Maskina also summarizes a list of possible improvements. Maskina’s main emphasis is to deliver results which can be implemented in the client‘s operations and decision making.